IvoMar conducts regular surveys on its own initiative. In doing this, we choose what we think is an interesting product or product group. Below you will find a large proportion of the surveys that we have conducted on our own initiative. Read a summary of the results here, or the article as published in Levensmiddelenkrant. Want to receive the complete results of a survey? Request a sample report.

Consumers can hardly tell the difference between variants of alcohol-free beer

Amstelveen June 2011 - Consumers can taste very little difference between Bavaria 0.0%, Amstel Malt and Grolsch Stender, according to research by IvoMar. Respondents felt that there was not  ...

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Cheapest brand tastes just as good as A-brand

Amstelveen April 2011 - The packaging of Coca-Cola scored highest when it comes to attractiveness, according to research by market research agency IvoMar. The majority of respondents almost  ...

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