Mapping of the consequences of a price increase, finding the right price, or finding an acceptable price range are possible examples of price research.

 

Our price research provides answers to the following important questions, among others:

1. What price is most appropriate for this product?

2. What are the consequences of a price increase?

3. Do sales and profits increase if the price is lowered?

4. To what extent is the price a relevant problem for the product?

5. Within what acceptable range should the retail price be?

 

The results make clear whether and to what extent you need to adjust the price to enhance the prospects of the product.

 

Price research can be a stand-alone survey, but is also excellent when combined with any conceivable form of research. For example, a store shelf can be reconstructed on location, or can be incorporated into an in-home or online research. With regard to questions, one could consider asking for an appropriate price, the famous price meter, or for example the system of price tags where consumers are shown a variety of prices - in a random sequence - and say whether they would buy the product or not.