Product development often begins with an idea or concept. Already in this early stage of product development, the potential of the product can be examined.

 

Our concept research provides answers to important questions including the following: 

1. What is the potential of your concept?

2. What are the strengths?

3. In what areas is there room for improvement? 

4. What is the most important target audience for your concept?

5. What is the optimal price?

 

The results enable you to improve your concept, if necessary, so as to increase your chances of a successful concept. Where there are several ideas for the same new product, these concepts can be compared against each other in order to determine which concept has the most potential, or for example, best suits the intended audience. 

 

Research into already launched, perhaps disappointing, concepts can lead to new insights and possibly give the concept a second chance.

 

An online concept survey can be set up quickly and simply by means of our IvoMar IntroScan ®, which considers the most relevant aspects and the results are compared with a benchmark. It is also possible to conduct a comprehensive survey that incorporates the IvoMar IntroScan ®. Another option is to involve the physical product in the survey, where the respondent first gives their assessment of the concept and then evaluates the physical product. This kind of design evaluates the fit between concept and product.