For carrying out your research, IvoMar makes use of one (or a combination) of the following methods:

 

In-home 

This method approximates the actual situation most closely. Research takes place at the consumer's home and is suitable, among other things, for determining the household's opinion and the potential. Read more…

 

Location

Surveys can be carried out in a controlled manner, spread across the country. These are suitable, among other things, for evaluating and comparing products and concepts. Read more…

 

Online

Versatile method for both extensive concept testing and incrementality research, as well as "quick and dirty" questions. For this purpose, we use the IvoMar iPanel ®. Read more…

 

The Smaakhuis Taste Testing Centre

Test centre for carrying out taste research. Suitable for optimizing recipes and retail tenders. Very keenly priced. Read more…