Success starts with a good product
Every product is fighting for the consumer's approval. This requires the producer to adopt a sophisticated strategy, in which the weapons include quality, presentation, packaging and price. But which mix will bring success?
The specialist in product testing
Fortunately, success is very predictable. Because whether we are talking about A-brands or own-brands, existing products or product launches, food or non-food, the IvoMar product test charts out the opinions of consumers. This gives you a reliable idea of how consumers will respond to your product in practice. And that forms the soundest foundation for your marketing efforts.
Knowledge of the field
IvoMar Marktonderzoek B.V. is a market research company that specializes entirely in product research. Our whole organization is geared to that purpose. It enables us to carry out your market research fast, efficiently and at highly competitive prices. Normally, ten days after delivery of the test products, you will already have received our report: dependable, clear and to the point.
Methods with proven success: in-home and on location
IvoMar Marktonderzoek B.V. uses various forms of product research in accordance with a number of unique methods. The main methods are the in-home survey (respondents try out the product at home), research on location and online research. These three forms are discussed extensively under the Methods button. In all these research methods, many target group selections are possible. Furthermore, it is also possible to involve children in the research by means of a separate children's form.
Reliable figures to be reckoned with
We have selected about thirty different shopping centres in The Netherlands based on income distribution, level of urbanization, regional spread, etc. Here our interviewers approach respondents based on the pre-determined target group criteria. Dependable results, because for an in-home survey, we guarantee a response rate of 70%, while the sample gives a representative picture of the population. For on-location surveys and street interviews, respondents take part in the survey on the spot. New respondents are selected for each survey, so in that respect objectivity is properly guaranteed.
Measuring instruments with proven success
Of course, you want to know what consumers of your product think and what your main target groups are. We have developed reliable indices for both groups: the IvoMar Product Index ® and the IvoMar Purchasing Index ®. These indices are dealt with extensively under the Methods button.
A definite direction for your marketing strategy
IvoMar Marktonderzoek B.V. is the only market research company in the Netherlands that is entirely specialized in product testing. Affordable tests with a specific approach, specific measuring instruments and often tailor-made implementation. A unique methodology that more and more producers and retailers are realising is an indispensable source of information in the battle for the consumer.
